News in Poole.

Facebook Data News

Hundreds of millions of Facebook users found out that Facebook had stored their passwords in plain text, which had put the security of many users’ accounts at major risk. Normally passwords are encrypted and are not possible to read by the naked eye, but passwords being in plain text means that their passwords have no protection and are completely usable if in the wrong hands. According to an investigation which was performed by Facebook, there was no evidence that anyone that doesn’t work for the social network had access to the passwords, it was also reported that no one who works for Facebook performed any foul play with the data.

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Overcoming a Fear of heights

Virtual Reality is helping people overcome their fear of heights. As many as one in five people experience a fear of heights and it can be debilitating and prevent them from carrying on their day to day life. Many people never receive treatment for this.

A new procedure developed by Oxford VR, a spinout company of Oxford University is helping people overcome their fear by the use of Virtual Reality. The treatment involves a computer-generated virtual coach which is able to interact with the user via voice recognition technology.

Results from a randomised trial are impressive with the majority of those receiving the treatment reporting a 68% reduction in their fear. The treatment was followed up with a questionnaire which revealed that 69% of the trial now had no fear of heights.

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Virtual Reality helping to fight fear of heights

The spinout company Oxfordvr is working on an exciting range of treatments to help people with some of their phobias and anxieties.

The company, which is linked to Oxford University and part of the acclaimed Oxford Sciences Innovation group has developed a programme using Virtual Reality to help sufferers overcome their fear of heights.

The clinical trial selected 100 people that had been suffering from a fear of heights for more than thirty years. Half were treated by traditional face to face therapy and half by the new VR Therapy. The results of the VR Therapy were impressive with over 68% reporting a reduction in their fear and when followed up a month later 69% reported they were no longer afraid of heights.

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Just a click away

Recently published figures show that there are around 4.02 billion people using the internet regularly worldwide. That equates to 53% of the world's population. The majority, 42% are active on social media in one form or another.

Whichever way you look at it the growth in communication via the internet has been huge and shows no sign of slowing down. Technology has become an integral part of our everyday lives, whether for social purposes or business use.

Whichever way you look at it the growth in communication via the internet has been huge and shows no sign of slowing down. Technology has become an integral part of our everyday lives, whether for social purposes or business use.

The demise of traditional printed directories means businesses must have an online presence if they want to attract regular enquiries and generate sales, but it's not enough just to have a great looking website. Your website must be coded so that the web crawlers can find your business when someone types in a relevant search time. Search Engine Optimisation is the term used for gaining rankings with all the major search engines such as Google, if your site hasn't been 'optimised' your chances of showing up on the first page of a search result are very low. Choosing a Web Design company that will give you ongoing support and SEO services will make sure your investment is returned many times over.

There are hundreds of Website designers to choose from and most people know someone 'who can build them a website'. This can seem like a good idea, especially if your budget is tight, but it's false economy to put the success of your business in the hands of an amateur who may be full of good intentions but is not committed to supporting you when you need to add a new image or text change. The website may look good but will it produce results? Simply Digital based in Exeter provide a friendly, approachable response to all our clients, new and existing.

Personal Data In The Technological Age

Since the Cambridge Analytica scandal, data protection has become serious business. The collection of personal data has expanded beyond what anyone could have imagined.

In the technological age, our constant internet connections, fitness trackers and social media attachment is making collecting our personal data easier, which is increasingly being exploited by corporations and governments.

These data collectors try to convince us of an easier, more convenient lifestyle, taking in our characteristics, behaviours and relationships however the risk of misuse is a major concern.

The political firm Cambridge Analytica is a prime example of personal information being misused as they obtained political opinions of over 50 million Facebook users in attempt to influence voter behaviour in the 2016 US presidential election.

The fear for consumers at this stage, even since the European General Data Protection Regulations act is the quantity of data companies have about us and that data already collected could still be leaked. For example, Acxiom analytics which collects and analyses product purchase data has collected data related to private personal healthcare, even though they have no access to healthcare data.

Privacy does not have to be the inevitable price of technology, in fact technology can enhance privacy better than traditional controls whilst continuing to maintain accuracy of analysis. When thinking about personal data and technology, it is important to frequently review and adapt practices to address new risks and protect your personal data.

To find out more about Social Media services, website security or GDPR, talk to Simply Digital today.

Google at War

Over 3000 of Google's employees have signed a letter asking Google to stop working on a project with the US military.

Labelled 'Project Maven', Google has been working with the military to improve the accuracy of military drone strikes. The head of Google's cloud business has assured employees that the technology would not be used to operate or fly drones, nor would it be used to launch weapons.

Employees have raised concerns that the project could damage Googles morally responsible brand by allowing the Pentagon to use some of its image recognition technologies.

There could however be benefits from the work Google are undertaking alongside the military. The image recognition technology their using is similar to that available to any Google cloud customer and it could apparently be used to save lives and save people from highly tedious work by flagging certain images for human review.

Facebook shares plummet

Facebook shares faced their biggest fall in years from 190 US dollars in January to $150 now, after continuing bad publicity surrounding the Cambridge Analytica scandal. With the Canadian whistle-blower Christopher Wylie, appearing this week before a UK Parliamentary committee, calls have been made for Mark Zuckerberg to do the same. The committee is asking questions about the misuse of raw data supplied by Facebook, on 50 Million users, to the company Cambridge Analytica, and whether Facebook were aware of how this data was being used in the US presidential campaign and the UK Brexit vote.

Google Answers

Google have started to answer questions on their Search Engine, by using the results to formulate a general answer, which now appears high on their search page. This is what they call "Featured Snippets", a special kind of answer in a box that is machine generated and that is why the Grammar is often not exactly as humans would frame it.

Google have now stated their preference for websites that are HTTPS secure, and have asked for "HTTPS Everywhere" on the internet. They are now actively encouraging every website owner to make the switch by indicating that they are prepared to upgrade every HTTPS website on their Google rankings. Simply Digital website design in Exeter are offering an SSL certificate to all new and existing clients to help improve online security.

New Apple news sources.

Apple news have a huge selection of topics from many sources including news organizations around the world. On your Apple device just choose the ones you want to add to your favourites such as fashion, business, technology or sports. You can then subscribe to some or all of your favourite newspapers directly from your news page allowing you to unlock your existing digital subscriptions automatically.

Microsoft has struck a deal with LinkedIn, the Professional Networking site which is worth $26.2 billion. LinkedIn has over 433 million members and over 7,000,000 active job listings on the site this figure is growing year on year as Companies and users realise the potential of promoting their vacancies and their CV’s on the platform. A recently introduced mobile app has resulted in a significant increase in membership with over 60% of people accessing the site via their mobile.

Microsoft see the potential to improve the way people use the site by integrating their software Office 365 and Dynamics which will allow users to manage their diaries, set up meetings and exchange information with their connections. Creating a professional version of the social network Facebook.

Satya Nadella, Microsoft CEO commented “The LinkedIn team has grown a fantastic business centred on connecting the world’s professionals; together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organisation on the planet.?

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View our Digital Services

Simply Digital provide digital online services to many Businesses within the UK, from Sole traders to Medium sized businesses in a variety of different industries.

If your current website is outdated or needs upgrading to mobile friendly, we can help you with a number of alternatives. You may need a company that will update your website for you on a regular basis without charging you each time or need a hosting package that will offer you a full maintenance option, this is something we offer to many of our current customers.

If you do not have a direct link from the First Page of Google to your own website, its unlikely that people searching for your services will find your website, they will probably click on one of those First Page links and end up becoming a customer of your main competitors.

These are some of the many services we offer :-

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Do you need new short term enquiries?

Google Adwords is the quickest and best way to get new customers by advertising at the top of each Google search page, however this proves to be an expensive way for many smaller businesses to get calls. Simply Digital provide a simpler and cheaper option called featured ads, where we set up your Google campaign for you and cap your expenditure to a fixed amount. Call us or click the link below for more information.

Don't lose half your customers!

You should now be aware that Google recently made some big changes in the way that it responds to search requests. It now favours those sites that are mobile friendly and promotes them to the top of the search results. Many people will have taken steps to ensure they protect their business and updated their websites to comply with the new search criteria. If you haven't you may have seen a fall off in your site traffic and enquiries, you can read more in this article in the Guardian Newspaper.

The easiest way to find out how your website is performing is to just enter your key words or phrases into your Smartphone or tablets search facility and see what comes up. If you don't get the result you were expecting now would be a good time to think seriously about modifying your website.

Change your site to WordPress or HTML5

The reason these changes were made is due to the rise in usage of Tablets and Smart Phones to browse online, Google recognised that many websites were not mobile friendly and took steps to change this. The best solution to tap into this market is to have your website designed in HTML5 or WordPress. With over 11 years of continual development and an open- source philosophy it's no wonder that WordPress is the most popular website system worldwide. It is extremely flexible and can be adapted to suit your business as it grows. This means your business can confidently move with the times and embrace changing trends.

The website above is built in WordPress, which allows a great deal of flexibility in design and is fully compatible with tablets and Smartphones. You can see some examples of recently built HTML5 and WordPress Websites featured on our website Portfolio page.

Talk to us about your project, we’d love to hear from you!